Section

Research & Trends

Pew Research Center found that three in ten American adults have used a dating site or app, and that more than half of under-30s have. Behind figures like these sit harder questions: whether apps are making people happier, who is quietly opting out, and what happens when the person on the other end turns out to be a fraudster or a chatbot.

Couple about to kiss in a leafy park

RESEARCH · 13.10.2026

Gen Z dating: what the research says about how under-30s really date

The first generation raised on smartphones is the most likely to have used a dating app, and among the keenest to meet in real life. The numbers behind the stereotypes.

Couple embracing at the water’s edge at sunset

RESEARCH · 12.10.2026

Dating trends 2026: the shifts with evidence behind them, and the ones still running on press releases

Every dating app publishes a trend forecast. We sorted the 2026 crop by the strength of the evidence, separating what the companies say from what independent data can confirm.

Couple talking across a table in a sunlit café

RESEARCH · 11.10.2026

Dating app fatigue: the burnout data, the falling subscriber numbers and the rise of the run club

Most app daters say swiping wears them out, the paying customers are drifting away and the industry is now selling ceramics classes. What the evidence actually shows.

Silhouetted hands forming a heart around the setting sun

RESEARCH · 10.10.2026

AI in dating: what the apps have built, what singles think, and what could go wrong

The big dating apps now talk about AI in every earnings call. We separate the features that shipped from the promises, and weigh the survey data on what singles actually want.