Feeld review 2026: the open-minded dating app that went mainstream

Feeld began, according to its own homepage, with a confession: co-founder Ana Kirova telling her partner she had fallen in love with a woman. A dozen years later the app built on that conversation reported 2025 revenue of £64.4 million and a post-tax profit of £8.9 million, according to its latest annual accounts as reported by Global Dating Insights. Roughly 87 per cent of that revenue came from outside the UK, with Mexico and Spain the fastest-growing markets.

That is a remarkable result for a London company that, per the same report, has taken less than $500,000 in outside investment. It also explains the tension running through Feeld in 2026. An app designed for non-monogamy, kink and queer exploration is increasingly attracting people who are simply tired of conventional dating apps, and not everyone already there is delighted to see them.

Our Feeld verdict

Feeld scores 8.3 because it solves problems mainstream apps barely acknowledge. Couples and polycules can link profiles. Desires can be stated without euphemism. Media controls are thoughtful, and the company says the app is ad-free and does not rank profiles algorithmically. For its core audience there is no real mainstream equivalent.

The weaknesses are equally clear. Verification is optional, and the company’s own figure in early 2026 was that about 38 per cent of profiles were verified. Android users rate the app poorly. And the Majestic membership, which holds the features that make Feeld efficient, is one of the pricier subscriptions in our rankings. In our assessment, Feeld is the best specialist app for open-minded dating, but it rewards those who arrive knowing what they want and how to ask for it respectfully.

How Feeld works

Feeld’s homepage describes a community of “14M+” people worldwide, a figure footnoted as registered accounts according to Sensor Tower as of February 2026. Registered accounts are not the same as active users, but even so it places Feeld well beyond niche.

The basic mechanics will feel familiar. In the Discover tab you like or dislike profiles; a connection forms when two people like each other, and conversation opens from there. The help centre notes a practical quirk: profiles you skip without liking or disliking still take up space in your feed, so making a decision keeps Discover fresh.

What differs is the vocabulary. Profiles carry interests, “desire” tags and long-form bios, with the option of a hidden bio shown only after connecting. The “looking for” options listed on the homepage range from dating and long-term relationships to casual connections, friends with benefits, non-monogamy, monogamy only and friendship. The UK App Store listing says the app offers more than 20 gender identities and more than 20 sexualities.

Pings and Uplift

Two extras sit on top of the free like. A Ping is a bolder signal, sent with a personal note, that moves your profile to the top of the recipient’s new connections queue. Uplift gives your profile a 24-hour visibility boost in Discover, and Feeld says nobody will know you have used it. Both can be bought by any member; Majestic members also get one free Ping every 24 hours, which does not roll over.

Profiles, partners and matching on Feeld

Constellations: Feeld for couples and polycules

Feeld’s signature feature is partner linking, which it calls Constellations. According to the Constellations help article, you can link your profile with up to five partners. Each person keeps a separate profile with their own photos and bio, and linked partners appear on each other’s profiles so others can tap through.

The details are well judged. You choose how each partner’s relationship to you is described, and they choose how you are described on theirs. Connections and chat histories are not shared between linked partners, so individual privacy survives; partners can start a group chat when they want to talk together. Links are one-to-one, so if two of your partners want to be linked to each other, they do that separately. Invitations are sent as a link valid for 72 hours.

One cost point: if a couple both want Majestic features, each person needs their own membership.

No ranking, no ads

The homepage makes two claims that set Feeld apart from most of the market: profiles are “not ranked by an algorithm”, and the app is “always ad-free”. We cannot audit either from the outside, but they are explicit company commitments, and they suit an audience that tends to value discretion over virality.

Feeld pricing: free membership versus Majestic

What the free version includes

Feeld’s free membership lets you browse profiles, connect, send messages, photos and short clips to connections, and link your profile with a partner’s. For many users, that is a complete experience.

What Majestic adds

The Majestic membership page lists ten features:

• Unlimited likes
• Who likes you, with filters
• Incognito, so only people you have liked can see your profile
• Last Seen, showing when someone was last active
• History of recent likes and dislikes for seven days
• Private photos visible only to connections
• One free Ping a day
• Filter by desires
• Filter by members active in the past seven days
• Undo a dislike in Discover

What Feeld costs in the UK

Feeld’s help centre does not list prices; the cost is shown at checkout. On the UK App Store, checked on 19 October 2026, Majestic was listed at £19.99 for 30 days, £32.99 for 90 days and £99.99 for a year. Single Pings were £1.99, with packs of five, ten and 20 at £7.99, £13.99 and £19.99. Uplift was £8.99.

The annual plan works out at a little over £8 a month, which is where Majestic starts to look reasonable. The monthly price is steep by comparison, and it is per person, so a couple both paying monthly would spend roughly £40.

Is Feeld safe? Verification, privacy and moderation

For an app where people share desires that could cost them jobs, families or safety if exposed, privacy is not a bonus feature. Feeld’s tools here are among the best we have seen.

Photo verification

Feeld’s verification is optional. You choose one of your public profile photos, take a live selfie, and if the faces match, you receive a Verified badge next to your name and on that photo. Feeld says it does not ask for ID or other personal information. The photo and selfie are sent to Veriff, a third-party provider, for comparison. The verified photo must stay public; hide or remove it and you need to verify again, and there is a yearly limit on how many times you can do so.

How many people bother? In a Veriff case study published in February 2026, Feeld’s product lead said about 38 per cent of profiles were verified less than a year after launch, and that support tickets about fake profiles fell after verification began. That is progress, but it still leaves most profiles unverified. Filtering your own attention towards the badge is sensible.

Media controls and Incognito

Feeld’s trust and safety page sets out the toolkit:

• Screenshot prevention on images in chat, though not on videos, and Feeld does not notify members when screenshots are taken.
• Screenshot protection on message text on Android only; the company says iOS support is still in progress.
• Photo timers and view-once videos for media sent in chat.
• Nudity blur, which hides explicit images in chat until you choose to view them.
• Incognito, a Majestic feature that hides your profile from anyone you have not liked or pinged.

Faceless profiles are allowed, which matters to people who need anonymity, but using someone else’s photo is prohibited. The same page describes a safety team available around the clock and a mix of automated systems and human review, while conceding that “no platform is flawless”. It also points members to scam guidance, mental health resources and free HIV home test kits in the US and UK.

Data and permissions

The UK App Store privacy labels, supplied by the developer, list purchases, identifiers, usage data and diagnostics as data that may be used to track you. Data linked to your identity includes location, contacts, user content and sensitive information. For an app of this kind, it is worth reviewing your phone’s permissions and keeping identifying details out of public bios.

Growing pains: what Feeld’s popularity has changed

Feeld’s growth has not come only from its original community. Reporting on its 2024 accounts, Global Dating Insights noted a rise in so-called “vanilla” users, people without a kink or non-monogamous identity, and long-standing members’ concern that newcomers unfamiliar with consent practices or etiquette were diluting the culture. Kirova has acknowledged the challenge, and has said: “We’re not trying to grow at all costs.”

The latest figures suggest the shift is continuing. Gen Z users grew 65 per cent in 2025, according to the company’s reported figures. Store reviews reflect some of the strain. As of 19 October 2026, Feeld held 4.0 from around 22,000 ratings on the UK App Store, but only 2.4 from about 55,000 reviews on Google Play in the UK, where it has passed five million downloads. Some App Store reviewers criticise verification and fake profiles specifically.

Who Feeld suits, and who should skip it

It suits couples and polycules looking to meet people together or separately, with transparent linked profiles. It suits queer, bisexual and gender-diverse people who want a vocabulary wider than a drop-down menu. And it suits anyone who prefers to state intentions plainly at the start rather than discover them on the third date.

It also suits the privacy-minded. Faceless profiles, Incognito, photo timers and nudity blur give members unusual control over what they reveal and when.

Skip it if you want a conventional relationship-first app; Hinge does that better. Skip it if you are unsure about non-monogamy but your partner is not, because Feeld works best when everyone involved has genuinely agreed. And if you need a guarantee that the person you are talking to is real, remember that verification is still optional.

Feeld alternatives

For queer women and non-binary people who want a dedicated community, see our HER review. Gay, bi and trans men may find more people nearby on Grindr, covered in our Grindr review. If you want detailed compatibility questions alongside clear non-monogamy settings in a mainstream app, our OkCupid review is a good place to start. Our full ranking of the best dating apps puts all ten side by side.

Frequently asked questions

Is Feeld only for couples?

No. Singles can join and use Feeld on their own. Couples and groups can link up to five partner profiles, but each person keeps their own profile and private chats.

How much is Feeld Majestic in the UK?

On the UK App Store in October 2026, Majestic was listed at £19.99 for 30 days, £32.99 for 90 days and £99.99 for a year. Each partner in a linked couple needs their own membership to use Majestic features.

Does Feeld verify profiles?

Verification is optional. Members match a public profile photo with a live selfie, checked by the provider Veriff, and receive a Verified badge. Feeld says it does not ask for ID.

Who owns Feeld?

Feeld Ltd is privately held and independent. It was founded in 2014 by Ana Kirova and Dimo Trifonov, who, according to reporting citing Forbes, hold 25 and 28 per cent respectively.

Is Feeld safe to use?

Feeld offers screenshot prevention on chat images, photo timers, view-once videos, nudity blur and a 24/7 safety team. As with any app, meet in public first and favour verified profiles.